Momentum 98
Natural Health Store

PURE ESSENCE LABS
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A New World of Superior Nutritional Health
The Cellular Concept of Health

In every moment of every day, your body is busy conducting more than one million different types of cellular reactions. Health is simply a reflection of how efficiently these reactions occur.

Cells, however, may lose their way for many reasons. They may lack the energy they need to do their work. They may lack the nutrients they need as raw materials. And, of course,
they may be damaged by free radicals, bad fats, or excess sugar.

Although Pure Essence is but seven years old, their owners have been designing supplements
 for over 25 years each. They created the world’s first “food-based” supplements, the world’s first  “green food” complexes, the world’s first line of digestive enzymes,
the world’s first therapeutic enzyme products, and so on.

So, even if you’ve never used a Pure Essence product, you’ve used something they created
for another company, or something their creations inspired.
Now, they’ve created the world’s first truly holistic supplements.
Supplements that not only support health, but actually build it. What does this mean?
That you’ll feel better, stronger, more energetic and more alive
with Pure Essence products than with any other supplements on Earth.

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GENERAL NUTRITION PRODUCTS

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TONIC MULTIPLES

Life Essence

PUR08 - 120 tabs PUR33 - 240 tabs PUR31 - 261 grams

Everything the body does is done through complex groups of cellular reactions. Thus, health is simply a reflection of how efficiently these reactions occur. While vitamins and minerals are required for such reactions, so are many other factors which are scarce in modern diets. Thus, Life Essence provides not just vitamins and minerals, but a complete array  of the phyto-chemicals, co-nutrients and energy factors we need for maximum cellular efficiency.

Life Essence does, of course, provide every vitamin and mineral you need. But, it also delivers enzymes, metabolic  pigments, flavones, trace elements, amino acids, antioxidants, and countless co-nutrients and phyto-chemicals. Together, these things create a multiple like none you've ever seen before...one that not only supports health, but actually builds it.

Life Essence is packed with green foods Superior Tonic Herbs -- which are really foods themselves -- that provide living energy to every cell. Because of this, you'll once again enjoy the energy you thought was gone forever.

So, if you're tired of supplementing your supplement—step up to Life Essence —
and feel the difference that truly complete nutrition can make!

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One 'N' Only

PUR24 - 30 tabs PUR25 - 90 tabs

While the modern diet is deficient in hundreds of phyto-nutrients, anti-oxidants, and other factors, most supplements  provide only 12 to 15 major vitamins and minerals. That's why we developed One 'n' Only.

One 'n' Only is designed for those who simply will not take more than one tablet per day, but want the energy and nutritional completion of Life Essence. While we can't provide much calcium or magnesium in a single tablet, we can offer a superb blend of virtually everything else you need. In addition to its vitamins and minerals,
One 'n' Only provides over 5900 milligrams. of the world's most potent SuperFoods and Tonic Herbs.
This is more than any three or four tablet formula (except for Life Essence), and over 20 times more than
you'll find in any other once daily multiple. These foods and herbs deliver over 1000 different phyto-nutrients
that enhance metabolic efficiency in ways that vitamins and minerals simply cannot do alone.

We recommend Life Essence to everyone, because we believe virtually everyone needs the levels of nutrition it provides. But, if you simply can't bring yourself to take more than one tablet per day, One 'n' Only is the only supplement you should consider. It will energize your cells as no other one daily can, and make a difference you can actually feel within days.

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ProFema

PUR015 - 90 tabs PUR016 - 180 tabs

We all know that hot flashes, mood swings and other discomforts stem from hormone imbalances.
Few know, however, that those hormone imbalances are caused by weaknesses in what Chinese Medicine
 calls the Kidney System. While hormone balancing herbs (and nutrients like isoflavones) can help calm your symptoms, they do nothing to resolve this weakness in the Kidney System.
And, unless you do that, you'll eventually develop problems that make hot flashes seems like a picnic.

As a multiple, ProFema does, of course, provide a complete array of vitamins and minerals.
 It is also a perfect bone support system, with an ideal balance of calcium and magnesium, and with every other
 nutrient needed for strong bones. It is a complete green food complex, so that you'll have more energy than you have had in years. And, of course, it provides the isoflavones and herbs you need to relieve your discomforts NOW.

But, most importantly, it provides the Superior Tonic Herbs you need to bring your Kidney System back up to speed. And, because of that, it helps you feel not just better, but your very best. There is nothing else in the world like ProFema.
You won't believe how wondrously it works.

(Note: If you already use a multiple and don't want to change, use Transitions instead of ProFema.)

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Mother To Be

PUR49 - 180 Tabs

During pregnancy, a “mother to be” is eating for two. She needs extra nutrients, but must be careful not to
overload tissues in the developing child. Thus, the potencies of vitamins and micro-minerals in
 pre-natal formulas should be smaller than those in general multiples.
These more modest potencies of isolated nutrients should be accompanied with the highest levels
of green foods and fruit concentrates possible. Mother to Be provides more than
20 times more whole value than any other prenatal product ever offered.

As an expecting or new mother, you don’t want to worry about whether your supplements contain ingredients
that might harm your fetus or child. And, as long as your supplements are our supplements, you don’t need to,
because we do it for you. So, for the ultimate in natal nutrition, step up to Mother to Be.
You'll have a happy, healthy, truly radiant pregnancy.

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Mother and Child

PUR50 - 180 Tabs

During pregnancy, a woman’s body undergoes the most profound change it will ever experience. As gestation evolves, an  energy called Kidney “Essence” passes from mother to fetus. During labor and delivery, more of this energy is transferred.

After delivery, the newborn child depends, for at least several months, entirely on mother’s milk or formula substitutes. studies show that children who are breast fed for at least two years do better in
virtually every aspect of development than those who are not.

To have the strongest milk possible, and to regain her own strength as quickly and completely as possible,
a woman must consume foods that restore this “Essence” energy. Common table foods simply cannot accomplish this.

Mother and Child provides gamma tocopherol, to help your child's brain develop as well as possible; the correct ratio of calcium and magnesium for strong bones; huge levels of whole food nutrition to insure a wide variety of
phyto-chemical nutrients. But, it also provides a wondrous combination of Superior Tonic Herbs to help restore the Essence spent during pregnancy and delivery, so that both a mother and her milk can be stronger for her child.

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BONE STRENGTH

Ionic Calcium Fizz

PUR161 - 210 grams PUR16 - 420 grams

We all know that calcium is vital for strong bones. But, it can reach your bones only when sufficient magnesium is also  present. When calcium does not reach the bones, it can form arterial plaque, bone spurs, kidney stones, etc.

While the dairy industry and modern medicine tell Americans they need 1500 mg. of supplemental calcium per day, studies  tell a different tale. Research reveals, however, that the world's strongest bones are built on less than 200 mg. of calcium  per day, and that cultures with the highest calcium consumption also have the world's highest rates of osteoporosis.

This does not occur, of course, only because we're getting too much calcium, but because we're not getting enough magnesium. Every culture with low rates of osteoporosis gets from 200 to 600 mg. of calcium per day, but also gets  at least 500 mg. of magnesium. Americans get less than 200 mg. of daily magnesium.

Ionic Fizz Calcium Plus provides the world's best absorbed calcium and magnesium in the ratio that best supports bones. It is, in short, the finest bone support supplement you'll ever find.

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Ionic Magnesium Fizz

PUR171 - 171 grams PU17 - 342 grams

Magnesium is the world's most overlooked nutrient. Without it, calcium cannot be efficiently deposited to bone tissues. When calcium does not reach the bones, it can end up as arterial plaque, bone spurs, kidney stones, etc.

Over 80% of Americans fail to get even the minimum daily requirement for magnesium, and over 95% get less than most nutritionists believe is optimal. Magnesium deficiency can lead to osteoporosis, cardiovascular problems, migraines, muscle cramps, constipation, poor mental function, lack of energy and countless other problems.

Ionic Fizz Magnesium Plus is the world's finest magnesium supplement. Because it reaches the stomach in 100% liquid,  ionic form, every milligram of magnesium is instantly available for absorption. And, you won't believe how good it tastes!

If you eat dairy products, you need Ionic Fizz Magnesium Plus to balance the calcium in your diet. If you don't, you can use Ionic Fizz Calcium Plus, which provides ionic magnesium AND calcium in the ratio that is best for building healthy bones.  Both Ionic Fizz products also provide every co-nutrient needed for bone construction and maintenance.

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PROBIOTICS
Living Flora

PUR32 - 30 tabs

Living Flora contains six strains of human based probiotics to support the entire digestive tract with a single supplement. Each strain is released at the appropriate time and place, so that lactobacillus salivarius can protect the stomach against h. pylorii and other pathogens; lactobacilli acidophilus, lactis, helveticus and thermophilus can protect
the small intestine against listeria, salmonella, yeasts and other invaders; bifidobacterium bifidum protects
the large intestine against problems it may encounter. The ability to release various strains at various times
comes courtesy of a patented process called Controlled Delivery Technology (CDT).

CDT, however, is just the beginning of Living Flora's superiority. Probiotics are usually offered in capsules,
because traditional tabletting processes subject them to heat that can kill them. Another patent pending process,
called “cryo-tabletting,” permits us to tablet probiotics without them being exposed to heat. This type of tablet provides  the same protection that capsules do against heat, and superior protection against air, moisture and sunlight.

Living Flora is a truly wondrous probiotic supplement. Try any other probiotic supplement you desire.
Then try Living Flora. You'll see the difference in days.

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CONDITION SPECIFIC PRODUCTS

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FATIGUE
Energy Plus

PUR07 - 60 tabs PUR48 - 120 tabs

Each day, millions of Americans turn to stimulants — ma huang (Ephedra), guarana, yohimbe, caffeine, etc. —
to help them get through the day. But, instead of generating energy, stimulants drain it, leaving us weaker than ever.  With this in mind, we created Energy Plus.

Energy Plus reflects the holistic reality that the body can produce abundant energy only when all its systems --
and all its cells -- work in perfect harmony. Through its blend of Superior Tonic Herbs, Energy Plus energizes
and repairs cells throughout the body, so that they can more efficiently make energy of their own.
The result is clean, clear energy -- the kind you had as a child.

Because Energy Plus improves the functions of cells in every organ system and the blood, it not only increases energy, but builds health in general. Thus, it supports immunity, enhances mental focus, improves the hair, skin and nails, and so on. You'll notice that all kinds of things begin to improve when you use Energy Plus.

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BRAIN
4 Way Brain Support

PUR36 - 60 tabs

The brain functions by transferring messages from cell to cell. Those on low carbohydrate diets may not get enough glucose to provide the fuel the brain needs to function from day to day. Heavy metals, parasites and free radicals  are other factors that Western medicine blames for mental degeneration.

While all these factors play roles in brain dysfunction, the world’s great holistic traditions also identify other factors. These include weaknesses in the body's Heart and Kidney Systems, stagnation in the vessels that carry blood to the brain, excess phlegm blocking the orifices to the brain, lack of the energy known as Kidney “Yin,” and a general lack of the master energy, Qi (chi). Thus, holistic brain support must include ingredients to address these things.

Advanced Holistics 4 Way Brain Support System is the only product in the world that combines the world's
finest brain enhancing nutraceuticals with other factors to remove the underlying causes of brain dysfunction. In short, it relieves mental dysfunction, nourishes the brain with energy, cleanses the excesses that block normal brain function, and restores health to brain cells that have been damaged. It is without question the world's finest brain supplement.

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PROSTATE
4 Way Prostate Support

PUR38 - 60 tabs

The prostate is a walnut sized gland that encircles the tube (the urethra) through which urine flows.
When enlarged, it pinches this tube, so that urine flows less freely. This creates the need for more frequent urination, particularly at night, and also prevents the bladder from ever really emptying completely.
By causing men to wake several times during the night, it disturbs healthy sleeping patterns.

While Western medicine blames prostate enlargement on excess levels of DHT (dihydrotestosterone), holistic health systems look deeper, explaining that such inflammation is caused by blood stagnation, accumulations of damp heat in the urinary tract, and a general weakness in the Kidney System. Thus, the holistic solution to prostate enlargement must deal not only with inflammation, but also invigorate the blood, cleanse damp heat,
and strengthen the function of the Kidney System as a whole.

Advanced Holistics 4 Way Prostate Support System is the only supplement you'll find that deals with prostate challenges from both the modern and holistic perspectives. Because of this, it works as no other prostate supplement can.

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JOINT
4 Way Joint Support

PUR47 - 120 tabs

Joint supplements have long provided chondroitin and glucosamine sulfates, which the body uses to build cartilage. But, other factors are also important. MSM provides the sulfur whose deficiency is common in those with joint degeneration, and also fights joint inflammation. Collagen provides proteins that keep joints strong, and hyaluronic acid,  which keeps them flexible and pain free. Together, these factors form the finest group of
 modern nutraceuticals every assembled to support joint health.

But, building joints is not enough. Holistic health care asks why we are not making enough joint building materials for ourselves. The answers are stagnant blood, blockages in energy channels, excess dampness,
excess heat in the extremities, and a general weakness in the Kidney System.

To not only build joints, but also protect against worse health challenges, joint supplements must address the
imbalances listed above. Yet, Advanced Holistics 4 Way Joint Support System stands alone in doing so.
 Because of this, it will outperform any other joint supplements you've ever used.

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STRESS
4 Way Stress Support

PUR37 - 60 tabs

For many years, stress supplements have been little more than herbal sedatives. While these products help us
calm down, they do not address the imbalances that cause us to suffer extreme stress in the first place.
 Unless these imbalances are resolved, they will lead to any number of degenerative health challenges.

Traditional Chinese Medicine teaches that those for whom stress is a major factor in their quality of life suffer
 from an imbalance known as Stagnation of Liver Qi (chi). Qi, of course, is one of the
three vital energies identified by Chinese Medicine. When it stagnates in the Liver System, excess heat builds up. Eventually, this heat erupts upwards, affecting the gall bladder and inhibiting digestion.
Later, it destabilizes Shen, which is another of the vital energies that resides in the Heart System.

When Shen is weak, or destabilized, we tend to overreact to stressful events.

Advanced Holistics 4 Way Stress Support System provides herbs to strengthen the Heart and Liver Systems
 while providing a wealth of Shen. It also provides herbs that clear the stagnation of Qi in the Liver,
 and that stabilize the Shen of the Heart. Because of this, it helps you make molehills out of mountains,
and makes every stressful event pass more easily.

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LIBIDO / VIRILITY
4 Way Female Libido

PUR40 - 60 tabs

It is well established that lack of blood flow to the vaginal region is a primary cause of decreased libido.
The amino acids, L-Arginine and L-Histidine have been shown to increase blood flow to this region.
 But, lack of libido may also be emotional, stemming from lack of the neurotransmitter known as L-dopa,
 which is known for its involvement in the mental and emotional aspects of sexual excitement.
Mucua pruriens is an herb that contains L-dopa. Advanced Holistics 4 Way Libido Support System
provides all these nutrients in the amounts required to be effective.

To enjoy abundant health, however, we must resolve not only the flow of blood and lack of neurotransmitters t
hat contribute to low libido, but also the imbalances that cause the lack of blood flow and neurotransmitters to occur. These imbalances include excess coldness and dampness in the reproductive tract, general weakness
and stagnation of the blood, weakness in the organ network known as the Kidney System, and a lack of
 both the "Yin" and "Yang" aspects of the energy known as Kidney Essence.
4 Way Libido Support System is the only libido supplement that addresses all these things.

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4 Way Male Virility

PUR39 - 60 tabs

Sexual lethargy and impotence in men is associated, in Western thought, with testosterone deficiencies and impaired blood flow to the penis. Holistic health systems, however, explain that these problems occur because of weaknesses  in the Kidney System, Stagnation of the Blood, and excess cold and dampness in the reproductive tract.

Advanced Holistics 4 Way Virility Support System provides the herbs (tribulus terrestis, maca, muira puama and  eryucoma longifolia) to directly support testosterone production. It also provides mucuna pruriens, which contains L-dopa  (the neurotransmitter that is involved with the mental and emotional sides of sexual excitement.) To complete its Western component, it provides the amino acids, L-Arginine and L-Histidine, which increase blood flow to the penis.

To address the holistic side of the equation, it provides a superb group of Superior Tonic Herbs and clearing herbs. These herbs strengthen the Kidney System, resolve the Stagnation of the Blood, and clear the cold and dampness from reproductive tract. Because of this, 4 Way Virility Support will outperform any other sexual support supplement you'll find.

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MENOPAUSE

Transitions

PUR06 - 60 caps

 We all know that hot flashes, mood swings and related discomforts are triggered by hormone imbalances.
 But, few know that such imbalances stem, in turn, from weaknesses in the Kidney System and the Blood.

Estrogens and progesterone are produced in organs and glands that are parts of what Chinese Medicine calls the Kidney System. They are transported through the body by the Blood. If the Kidney System is weakened
 by poor diet, stress, etc., hormone levels fall. If the Blood is sluggish, hormones may not reach the cells they're meant to serve. Thus, Chinese Medicine sees hot flashes as manifestations of symptoms, hormone imbalances as the actual symptoms themselves, and weaknesses in the Kidney System or the Blood as the things that cause them.

Transitions is the only supplement you'll find anywhere that addresses both symptom and cause. It provides
the most complete package of hormone balancing factors ever offered, plus an exquisite group of Superior
 Tonic Herbs to strengthen the Kidney System and the Blood. Because of this, it will help you feel not just better, but your  very best, while also guarding against future health problems in ways that other supplements simply can't.

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CANDIDA
Candex

PUR20 - 40 caps PUR23 - 120 caps

Because the cell wall of candida (and all other fungal organisms) is made mostly of fiber, fiber digesting enzymes can break it down. As this occurs, the yeast dies -- and with no die off reaction. While candida and other yeasts can develop an immunity to anti-fungal drugs and herbs, it has no defense against enzymes. Thus, enzymes are the best possible solution.

For over five years, Candex has provided the most potent blend of plant based, fiber digesting enzymes available for those suffering from candida. It is the only such product that has been proven in clinical trials, and has helped countless people live richer, fuller lives. It works very quickly, overcoming common vaginal infections in just days, and making a difference you can feel -- in even the worst of systemic problems -- within a week or so.

Because of Candex's success, it is among the most imitated products in the industry. But, if candida is a problem for you or your loved ones, make sure you insist on the original.

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ALLERGY
AllerFree

PUR22 - 45 caps

Millions of Americans suffer from discomforts triggered by allergic reactions. By supporting natural immune function, a specifically designed blend of plant based enzymes may help reduce the frequency and intensity of such reactions.

Allergic responses occur when the immune system sends immune factors to break down foreign proteins in the blood. These immune factors release histamine, which triggers itching, sneezing, watery eyes, runny noses, inflammation and other discomforts. When taken between meals, AllerFree's protease (protein digesting) enzymes help digest foreign proteins (from yeasts, molds, pollen, animal dander, etc.) before the immune system reacts to them, thus preventing the release of histamine. AllerFree's amylase enzymes help neutralize histamine that has already been released, thereby minimizing the effects of reactions in progress.

For those who suffer from allergies caused by airborne allergens, AllerFree is a safe, natural, and highly effective solution.

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Information provided on this page is for educational purposes only.
Always consult a healthcare professional before using any product.

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